How Social Media Impacts Culture Change
Research by INSEAD faculty reveals that enterprise social media facilitates organizational culture change by making cultural norms visible but also poses challenges, as leaders often focus on major cultural shifts while overlooking smaller reactions that can undermine change. This visibility double-edged sword highlights the complexity of sustaining culture change amid increased transparency. Additional studies discussed address strategic implications of algorithmic pricing, the psychological drivers of sustainability engagement, the influence of inter-team competition on job crafting, and how demand uncertainty affects manufacturing firms in less developed economies.
https://knowledge.insead.edu/leadership-organisations/how-social-media-impacts-culture-change














