Digital doppelgangers—AI-powered digital replicas of employees—are emerging as a significant future-of-work trend, with organisations exploring their use for knowledge retention, productivity, and mentoring. Examples include Peterborough City Council’s chatbot based on a long-serving employee and UBS’s AI analyst avatars, illustrating both the potential benefits and challenges, such as data protection, ethical concerns, and the need for human oversight. While the technology advances rapidly, HR leaders must carefully address legal, ethical, and employee relations issues as digital twins become more common in the workplace.
https://www.hrmagazine.co.uk/content/features/twin-to-win-the-rise-of-digital-doppelgangers