A study by researchers from the United States and the Netherlands found that when people believe AI created a creative output, they perceive the related task as less meaningful and are less willing to put in effort, such as contributing their own ideas. This decline in task meaning and motivation occurs despite the quality of the AI-generated work remaining constant, highlighting a challenge for organizations adopting AI: preserving human engagement and a sense of ownership in AI-assisted workflows to fully realize productivity gains.
When People Think AI Did the Creative Work, Task Meaning and Effort Decline
